Established in January 1995, Steed has gained a reputation as one of Savile Row’s finest bespoke tailors, offering clients a signature style of soft, understated elegance.
Steed began with Edwin Deboise who studied at The London College of Fashion and worked under the legendary cutter Edward Sexton (at Sexton and Tommy Nutter‘s famous “Nutters of Savile Row”). In 2008 Edwin’s eldest son, Matthew Deboise, joined the company and is now a Managing Partner and trains under his father as a Savile Row Cutter. Matthew will be the fourth generation of Deboise Savile Row Cutters.
Over the last decade Matthew has tailored gaarments for well known Sportsmen such as Aaron Ramsey (Arsenal & Wales International Footballer) , Darren Barker (World Champion Boxer) Paulie Malignaggi (2x World Champion Boxer) and Darren Clarke ( 2016 European Ryder Cup Captain & Former Open Champion).
Steed’s ever growing reputation and use of social media has resulted in features in such publications as American GQ, Russian GQ and The American Express Departures Magazine.
Additionally, a ten page article written by Matthew Deboise has been published in China’s top fashion magazine, TIDE.